Marketing for SaaS products
Remote marketing department dealing with technology and product companies
Strategy
Preparing a strategy for promotion based on your unit economy
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Studying the market and possible competitors, analyzing the target audience, and determining the main marketing hypotheses.
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Working on the sales funnel from the first contact to the growth of LTV. A different promotion tool is selected for each stage of the funnel.
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Developing a brand strategy, selecting the message, and ways to interact with the audience.
Processes
Combining marketing processes with the company’s product development
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Entering product metrics in automated marketing reporting.
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Creating hypotheses and testing their effectiveness using paid traffic within different audience segments.
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Working on creating a marketing team in the company’s staff – conducting interviews, familiarization with job descriptions, and certification.
Growth
Attracting new paying customers to your product’s digital platforms
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Paid Traffic (PPC)
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Content Marketing and SEO
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Mobile advertising
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Social network
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Brand management
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Data analysis
Meet the project team
PPC
Generating leads through targeted paid traffic campaigns
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Direct requests from Search Ads leading to new customers.
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Precisely targeted social media ad campaigns.
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Strategic retargeting campaigns based on segmented audiences.
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Ad optimization aligned with key performance metrics like ROI and ARPPU.
SEO
Attracting potential customers through organic search results
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Ensuring site compliance with search engine ranking standards for commercial queries.
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- Developing informative content or technical specifications tailored to your business.
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Establishing external link placement to enhance website credibility.
ASO
Driving targeted user acquisition for mobile apps
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Optimizing ad impressions and clicks with a focus on CPI and conversion metrics.
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Securing top rankings for targeted keywords in app stores.
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Integrating mobile app data into comprehensive analytics.
Communication
Building brand loyalty and clear messaging for your audience
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Managing social media presence and growing follower base.
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Providing content and advertising support for product features and promotions.
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Simplifying product information for enhanced audience understanding.
Brand
Increasing brand recognition among potential customers
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Running display ads and adjusting impression frequency and costs.
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Promoting company content across various platforms.
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Collaborating with influential bloggers and social media channels, such as Telegram.
Data driven
Harnessing lead and sales data to drive strategic insights
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Implementing automated reporting for advertising campaigns.
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Creating goals in Google Analytics and other analytics programs.
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Conducting regular benchmarking and trend analysis to inform strategy adjustments.
Global expansion
Facilitating SaaS product entry into foreign markets
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Selecting optimal locations for product promotion, conducting economic analyses, and planning advertising campaigns.
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Implementing ad campaigns on Google and other platforms.
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Developing multilingual SEO strategies to secure top positions on Google for targeted regions.
Processes
We take into account all data in the course of work, starting from the first demonstrations and ending with repeated sales
Initial stage involves creating a plan with goal timelines, methods, and assumptions. Project manager sets up necessary documentation and workspace, offering participation in workflow or integration with existing services for convenience.
Cases
View AllOur clients
Publications
View All- Website Visibility Increased by 20 Times: Enhancing Brand Awareness through a Case Study of a Leading Trade Marketing Agency
- Effective Analytics on Power BI Platform for an Online Store: How We Managed to Enhance Advertising Campaigns and Reduced CPO Multiple Times
- Increasing SEO Traffic 10x and Sales 5x: Working at the Intersection of Marketing, Product, Design, and Development
- How to Maintain Double Stable Demand in an Unstable Market: A Case Study of a Medical Service Laboratory
- Unmeasurable Metrics in Performance: A Marketing Strategy Example
- How Targeted Advertising Motivates Users to Buy