Sales growth through Search Ads
Identification and monetization of the target audience on Google
Tool Kit
We use a set of more than 30 tools
![google](https://ds.team/wp-content/uploads/2024/01/1-1-2.png)
- Brand perception: broad reach through YouTube videos
- Demand generation: adaptive ads on the CMS network, product campaigns on YouTube
- Direct sales: search campaigns, DSA, Google Merchant, remarketing, Performance Max
- Customer support / repeat sales: Remarketing, Google Merchant, CRM audiences
Developing brand
awareness
We’ll expand brand metrics by targeting the right audience
- Implementing display ads with videos and banners tailored to specific audience segments, complex scenarios, conditions, and sequences of impressions
- Developing a system of goals to optimize the quality and frequency of interactions with the audience
- Conducting research to analyze the impact of display advertising on sales and brand queries
![Developing brand
awareness](https://ds.team/wp-content/uploads/2024/03/4.png)
![Demand generation](https://ds.team/wp-content/uploads/2023/07/info2.png)
Demand generation
We’ll launch your brands and products without direct search demand
- Determining the target audience through search queries and ad system targeting
- Preparing content and launching campaigns across YouTube, CMS, and search engines
- Developing a metrics system for various attribution models and analyzing the quality of interaction in each tool
Direct sales
We’ll attract ready-to-buy customers
- Attracting an audience with already formed demand from search engines, optimizing bids, queries, and creatives
- Strengthening sales and revenue for e-commerce through effective product formats
- Searching for conversion traffic in complex markets such as B2B, real estate, and healthcare
![Direct sales](https://ds.team/wp-content/uploads/2024/01/target-2.png)
Follow-up sales
We’ll re-attract customers to increase the average income and LTV
- Implementing remarketing based on data from CRM, advertising cabinets, and web analytics
- Analyzing the shopping cart and related purchases to create separate pre-sales campaigns
- Splitting campaigns into new customers and regular customers, personalizing creatives and adopting different approaches and metrics
Real conversions
We’ll guide customers from Paid Search Ads to physical outlets
- Configuring analytics for tracking offline sessions and transmitting goals to ad cabinets
- Recommending how to optimize the user path on your website
- Setting up hyperlocal targeting, collecting semantics linked to districts and streets
Activating ads
Comprehensive approach to the selection of tools
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Identifying target audiences and analyzing competitors: budgets, tools, and creatives
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Auditing existing campaigns: successful strategies, mistakes, and growth potential
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Forming a promotion strategy: media plan, scenarios, results forecasts
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Setting up analytics: goals, multi-channel approach, integration with CRM
Data-driven Approach
Our solutions are based on reliable data and statistics
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Monitoring coverage, traffic, and expenses in ad cabinets
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Tracking conversions, CPL, and revenue in web analytics
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Quality control of requests and transaction statuses in CRM and call tracking
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Real income, LTV, and ROMI analysis in end-to-end analytics
![Image](https://ds.team/wp-content/uploads/2024/03/data-driven.png)
![Image](https://ds.team/wp-content/uploads/2024/03/data-driven-adaptive.png)
Project experts
We will appoint up to 7 experts who specialize in your industry
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Strategist
analysis of the market and competitors, formation of a marketing mix
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Web analyst
setting up analytical systems and goals, collecting high-quality data
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Designer
creating advertising creatives, such as banners, animations, and videos
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UX / UI specialist
analysis of user behavior, recommendations for content changes
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Chief specialist
quality control of work performed, achievement of KPI
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Paid Search Specialist
setting up and optimizing campaigns, implementing a work plan
How it works?
We take into account all data in the course of work, starting from the first demonstrations and ending with repeated sales
![Image of the list - 1](https://ds.team/wp-content/uploads/2024/01/12.png)
Initial stage involves creating a plan with goal timelines, methods, and assumptions.
Project manager sets up necessary documentation and workspace, offering participation in workflow or integration with existing services for convenience.
![Image of the list - 2](https://ds.team/wp-content/uploads/2024/01/7.png)
Next, you can access advertising cabinets and analytical programs. All necessary data is loaded automatically.
All analytics will be available to you every day
![Image of the list - 3](https://ds.team/wp-content/uploads/2024/01/13.png)
You will get a personal manager who will be ready to advise on any issue by phone, email or chat.
This is a person with experience in Digital marketing, who knows all the details of working with your project
Get to know our project team
Cases
View AllOur clients
Publications
View All- Website Visibility Increased by 20 Times: Enhancing Brand Awareness through a Case Study of a Leading Trade Marketing Agency
- Effective Analytics on Power BI Platform for an Online Store: How We Managed to Enhance Advertising Campaigns and Reduced CPO Multiple Times
- Increasing SEO Traffic 10x and Sales 5x: Working at the Intersection of Marketing, Product, Design, and Development
- How to Maintain Double Stable Demand in an Unstable Market: A Case Study of a Medical Service Laboratory
- Unmeasurable Metrics in Performance: A Marketing Strategy Example
- How Targeted Advertising Motivates Users to Buy