Sales growth through Search Ads
Identification and monetization of the target audience on Google
Tool Kit
We use a set of more than 30 tools
- Brand perception: broad reach through YouTube videos
- Demand generation: adaptive ads on the CMS network, product campaigns on YouTube
- Direct sales: search campaigns, DSA, Google Merchant, remarketing, Performance Max
- Customer support / repeat sales: Remarketing, Google Merchant, CRM audiences
Developing brand
awareness
Expanding brand metrics by targeting the right audience
- Implementation of display ads with videos and banners: audience segments, complex scenarios, conditions and sequence of impressions
- Develop a system of goals, optimize the quality and frequency of interactions with the audience
- Conducting research: analyzing the impact of display advertising on sales and brand queries
Demand generation
Launch brands and products without direct search demand
- Determining the target audience: search queries, ad system targeting
- Prepare content and launch campaigns in YouTube, CMS, and search engines
- Develop a system of metrics for various attribution models, analyze the quality of interaction in each tool
Direct sales
Attracting ready-to-buy customers
- Attract an audience with already formed demand from search, optimize bids, queries, and creatives
- Strengthen sales and revenue for e-commerce through product formats
- Search for conversion traffic in complex markets: B2B, real estate, medicine
Follow-up sales
Re-attract customers to increase the average receipt and LTV
- Remarketing based on data from CRM, advertising cabinets, and web analytics
- Analysis of the shopping cart and related purchases — separate campaigns for pre-sales
- Splitting campaigns into new customers and regular customers — personalization of creatives, different approaches and metrics
Real conversions
Attracting customers from Paid Search Ads to physical outlets
- Configure analytics for tracking offline sessions and transmitting goals to ad cabinets
- Recommendations for optimizing the user path on the site
- Setting up hyperlocal targeting, collecting semantics linked to districts and streets
Activating ads
Comprehensive approach to the selection of tools
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Identifying target audiences and analyzing competitors: budgets, tools, and creatives
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Audit of existing campaigns: successful strategies, mistakes, and growth potential
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Formation of a promotion strategy: media plan, scenarios, forecasts of results
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Setting up analytics: goals, multi-channel approach, integration with CRM
Data-driven
Solutions based on data and statistics
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Monitoring coverage, traffic, and expenses in ad cabinets
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Tracking conversions, CPL, and revenue in web analytics
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Quality control of requests and transaction statuses in CRM and call tracking
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Real income, LTV, and ROMI analysis in end-to-end analytics
Project experts
We will appoint up to 7 experts who specialize in your industry
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Strategist
analysis of the market and competitors, formation of a marketing mix
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Web analyst
setting up analytical systems and goals, collecting high-quality data
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Designer
creating advertising creatives — banners, animations, and videos
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UX / UI specialist
analysis of user behavior, recommendations for content changes
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Chief specialist
quality control of work performed, achievement of KPI
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Paid Search Specialist
setting up and optimizing campaigns, implementing a work plan
Processes
We take into account all data in the course of work, starting from the first demonstrations and ending with repeated sales
At the initial stage, a plan is created with an indication of the time frame for achieving goals, describing methods and assumptions. The project manager creates the necessary documentation and workspace in the task tracker.
For convenience, we will make you a participant in the workflow or join your services
Next, you can access advertising cabinets and analytical programs. All necessary data is loaded automatically.
All analytics will be available to you every day
A personal manager is provided who is ready to advise on any issue by phone, email or chat.
This is a person with experience in Digital marketing, who knows all the details of working with your project
Meet the project team
Blog 
Our clients
Publications
View All- Medical Digital Marketing: How To Promote Clinics
- Healthcare Marketing: Features And Difficulties
- Healthcare Digital Marketing: How To Get 46% More Visits In Three Months
- Marketing For Telegram: How To Attract Subscribers
- Fintech SEO: How we increased traffic 3.5 times
- Automotive Content Marketing: How we brought additional income while diversifying risks
Blog Reviews
Gabriel Miller
We would like to express our gratitude for the collaboration, especially for the comprehensive approach to all issues. DS Team helped us develop a strategy for our social media platforms and proposed various solutions to achieve our goals. Throughout our relationship, the team has been prompt in resolving any issues that have arisen and has been flexible in adapting the advertising strategy to meet our needs.
We would like to thank the DS Team for their cooperation in optimising and promoting our company and would recommend them as a reliable partner!
Maxim Faldin
We would like to thank you for the cooperation so far especially given
the fact that you were there during the first steps of the company and
helped with a lot of things even outside the SEO remit.
DS team helped us to develop the blog strategy and offered
various solutions to the task at hand. During our work they promptly
solved the issues and with understanding adjusted the promotion
strategy to our demands.
We thank the DS Team for the joint work on the
optimization and promotion of Silverbird and we would recommend
our colleagues as a reliable contractor!
Commercial Department
The main task is to get leads from all possible traffic sources, which will be converted into contracts and construction projects, and DS Team successfully copes with this task. Colleagues have written several cases based on our cooperation: on the growth of SEO traffic, on the increase in the effectiveness of paid traffic and the features of interaction and promotion in our field.
From the very beginning of our interaction, the company's team has demonstrated a high level of professionalism, efficiency in solving emerging issues and, most importantly for us, a responsible approach to fulfilling assigned tasks.
Alexander Kirov
Therefore, we turned to the DS Team for help in optimization, as we have long been familiar with their expertise.
Colleagues have proven that they are a responsible partner who can be relied upon.
Proactive approach, striving to achieve results, transparency in work and prompt communication – everything is fine.
Good luck to your colleagues and we recommend you for cooperation.
Marketing Department
We would like to highlight their speed, flexibility and willingness to respond quickly to our requests. Within a few months, the goals of our marketing campaign were achieved, and the right channels were found. The DS Team took full responsibility for managing the advertising campaigns, preparing the creatives, optimising the launched campaigns, providing regular reports on the work done and were always in touch.
We are ready to recommend DS as a trusted partner.
Artyom Degtyarev
Roman Lebed
Our task was to conduct a high-quality audit of the site, which our colleagues from DS coped with perfectly. They have prepared a large number of recommendations for optimizing the site based on careful analysis and comparison with competitors.
We thank the DS Team agency for its high-quality work and proactivity. We hope for further cooperation and are ready to involve the DS Team as a reliable partner in our projects in the future.
