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🇰🇿 DS Team Казахстан 🇬🇧 DS Team UK/Global 🇷🇺 Digital Strategy РФ

Marketing for online stores

Helping ecommerce projects reach high levels of revenue and sales

Strategy

Conducting an in-depth analysis and formulating a strategy aimed at achieving sustainable long-term sales growth

  • Search

    Analyzing market size and identifying growing demand trends.

  • Search

    Curating, producing, and benchmarking product selections.

  • Search

    Understanding Central Asia’s consumer behavior nuances through Customer Journey Mapping (CJM).

  • Search

    Addressing delivery intricacies and assessing popularity across specific regions.

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    Evaluating the influence of marketplaces on the industry landscape.

  • Search

    Optimizing Paid Traffic Economy metrics such as Cost per Sale (CPS) and Return on Investment (ROI).

  • Search

    Garnering organic traffic through effective search engine engagement.

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    Leveraging social media platforms for increased brand visibility and engagement.

  • Search

    Assessing the impact of both online and offline sales channels on overall performance.

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    Estimating customer Lifetime Value (LTV) and exploring the potential of Customer Relationship Management (CRM) systems.

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PPC

Attracting paying customers through the utilization of effective advertising strategies

  • We channel paid traffic towards product categories with a high Return on Marketing Investment (ROMI).

  • In order to boost Customer Lifetime Value (LTV), we craft product campaigns, banners, and implement dynamic remarketing tactics.

  • We segment our audience based on priority customers and initiate look-a-like campaigns to expand our reach.

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Marketplaces

Enhancing turnover and profitability across diverse trading platforms

  • Selecting marketplaces that best suit your company’s products, placing and activating products on them.

  • Working on compelling selling content: descriptions, images, videos, and various infographics.

  • Preparing internal tools for advertising on marketplaces and generating paid traffic from other systems.

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Offline

Bringing online shoppers to physical stores and showrooms

  • Creating ads based on geolocation and local targeting to support both new and existing stores.

  • Implementing search engine optimization and promoting outlets through Google Business, 2GIS, and other services.

  • Preparing ROPO (Research Online, Purchase Offline) analytics and calculating summary indicators for digital channels.

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SEO

Boosting sales growth through organic search engine optimization

  • Implementing a comprehensive SEO strategy that addresses all nuances, positioning your site competitively against major players in search engine rankings.

  • Enhancing large online stores by employing various tools such as templates, SEO elements, and strategic link-building.

  • Offering turnkey SEO solutions or collaborating with marketing teams for seamless integration. Learn more about this approach on our “SEO for Online Stores” page (link).

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Brand

Making the company recognizable and increasing customer loyalty

  • Creating and executing display campaigns, video, and audio ads essential for brand maintenance or promotional purposes.

  • Developing an effective Social Media Marketing (SMM) strategy to actively engage with our audience.

  • Assisting in boosting the store’s rating across marketplaces, maps, and other services, while enhancing the company’s image in search engine results through Search Engine Reputation Management (SERM).

  • Crafting creatives for the communication strategy based on the brand concept.

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    Website

    Enhancing website speed and optimizing conversion rates

    • Conducting thorough assessments of site practicality and user convenience to aid in boosting conversion rates.

    • Filling the site with compelling and sales-driven content, including images, videos, and descriptions.

    • Collaborating closely with our development team to develop and implement SEO/UX recommendations, along with providing ongoing technical support.

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    Mobile app

    Enhancing engagement for your online store’s mobile application

    • Utilizing promotion and social networks to engage active users.

    • Implementing social ads and retargeted ads targeting existing customers.

    • Assisting in optimizing your app’s visibility in the Apple Store and Google Play (ASO).

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    Analytics and reporting

    Enhancing advertising effectiveness through data analysis

    • Automating report generation using Google Looker or Microsoft PowerBI for marketing activities.

    • Setting and refining goals in Google Analytics while integrating with advertising platforms.

    • Developing solutions for ROPO analytics and in-store sales tracking.

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    Market research

    Continuous and ad-hoc analytics for long-term strategy formulation

    • Incorporating current trends and creating guidelines for product range expansion and regional distribution.

    • Conducting audience preference analysis and crafting user journey maps (CJM).

    • Formulating hypotheses and conducting A/B testing for new features.

    Processes

    We take into account all data in the course of work, starting from the first demonstrations and ending with repeated sales

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    Initial stage involves creating a plan with goal timelines, methods, and assumptions. Project manager sets up necessary documentation and workspace, offering participation in workflow or integration with existing services for convenience.

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    Next, you can access advertising cabinets and analytical programs. All necessary data is loaded automatically. All analytics will be available to you every day.

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    You will get a personal manager who will be ready to advise on any issue by phone, email or chat. This is a person with experience in Digital marketing, who knows all the details of working with your project.

    Our clients

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    Reviews

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    Gabriel Miller

    Our company is a manufacturer of Electrolux appliances. We approached DS Team with the aim of increasing traffic to our website, increasing the number of subscribers to our Facebook groups and improving their engagement.
    We would like to express our gratitude for the collaboration, especially for the comprehensive approach to all issues. DS Team helped us develop a strategy for our social media platforms and proposed various solutions to achieve our goals. Throughout our relationship, the team has been prompt in resolving any issues that have arisen and has been flexible in adapting the advertising strategy to meet our needs.
    We would like to thank the DS Team for their cooperation in optimising and promoting our company and would recommend them as a reliable partner!
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    Maxim Faldin

    Our product «Silverbird» is a financial service for international trade. We turned to DS Team agency with the goal to increase organic traffic in Google for UK region.
    We would like to thank you for the cooperation so far especially given
    the fact that you were there during the first steps of the company and
    helped with a lot of things even outside the SEO remit.
    DS team helped us to develop the blog strategy and offered
    various solutions to the task at hand. During our work they promptly
    solved the issues and with understanding adjusted the promotion
    strategy to our demands.
    We thank the DS Team for the joint work on the
    optimization and promotion of Silverbird and we would recommend
    our colleagues as a reliable contractor!
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    Commercial Department

    Our company Holz House has been engaged in the construction of modern houses made of laminated timber since 1998. And for the past 7 years we have been cooperating with the DS Team for Paid Search and SEO. We would like to express our gratitude and leave a positive review about this agency.
    The main task is to get leads from all possible traffic sources, which will be converted into contracts and construction projects, and DS Team successfully copes with this task. Colleagues have written several cases based on our cooperation: on the growth of SEO traffic, on the increase in the effectiveness of paid traffic and the features of interaction and promotion in our field.
    From the very beginning of our interaction, the company’s team has demonstrated a high level of professionalism, efficiency in solving emerging issues and, most importantly for us, a responsible approach to fulfilling assigned tasks.
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    Alexander Kirov

    For us in Picaboo, SEO is one of the main sources of traffic.
    Therefore, we turned to the DS Team for help in optimization, as we have long been familiar with their expertise.
    Colleagues have proven that they are a responsible partner who can be relied upon.
    Proactive approach, striving to achieve results, transparency in work and prompt communication – everything is fine.
    Good luck to your colleagues and we recommend you for cooperation.
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    Marketing Department

    Wectory is a London-based financial service for landlords and tenants. DS Team agency helped us with our first sales in 2021 through social media channels, Google Ads and Apple Ads in the UK.

    We would like to highlight their speed, flexibility and willingness to respond quickly to our requests. Within a few months, the goals of our marketing campaign were achieved, and the right channels were found. The DS Team took full responsibility for managing the advertising campaigns, preparing the creatives, optimising the launched campaigns, providing regular reports on the work done and were always in touch.

    We are ready to recommend DS as a trusted partner.
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    Artyom Degtyarev

    Dunice has been developing web and mobile applications since 2012. We contacted the DS Team agency 2.5 years ago with the task of launching Paid traffic sources. It was important for us to get real target leads that are converted into customers. The colleagues coped with their task, and over the years of cooperation, a large number of tools and mechanics have been tested. The team does its job professionally, and we are satisfied with the result. We highly appreciate the professionalism and approach of each of the agencies, from expert specialists to operational managers. We recommend DS Team as a reliable contractor and wish our colleagues development!
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    Roman Lebed

    Throughout the entire period of work on the myQuiz project, the DS Team has established itself as a responsible and reliable partner.
    Our task was to conduct a high-quality audit of the site, which our colleagues from DS coped with perfectly. They have prepared a large number of recommendations for optimizing the site based on careful analysis and comparison with competitors.
    We thank the DS Team agency for its high-quality work and proactivity. We hope for further cooperation and are ready to involve the DS Team as a reliable partner in our projects in the future.