Marketing for online stores
Helping ecommerce projects reach high levels of revenue and sales
Strategy
Conducting an in-depth analysis and formulating a strategy aimed at achieving sustainable long-term sales growth
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Analyzing market size and identifying growing demand trends.
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Curating, producing, and benchmarking product selections.
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Understanding Central Asia’s consumer behavior nuances through Customer Journey Mapping (CJM).
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Addressing delivery intricacies and assessing popularity across specific regions.
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Evaluating the influence of marketplaces on the industry landscape.
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Optimizing Paid Traffic Economy metrics such as Cost per Sale (CPS) and Return on Investment (ROI).
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Garnering organic traffic through effective search engine engagement.
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Leveraging social media platforms for increased brand visibility and engagement.
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Assessing the impact of both online and offline sales channels on overall performance.
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Estimating customer Lifetime Value (LTV) and exploring the potential of Customer Relationship Management (CRM) systems.
PPC
Attracting paying customers through the utilization of effective advertising strategies
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We channel paid traffic towards product categories with a high Return on Marketing Investment (ROMI).
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In order to boost Customer Lifetime Value (LTV), we craft product campaigns, banners, and implement dynamic remarketing tactics.
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We segment our audience based on priority customers and initiate look-a-like campaigns to expand our reach.
Marketplaces
Enhancing turnover and profitability across diverse trading platforms
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Selecting marketplaces that best suit your company’s products, placing and activating products on them.
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Working on compelling selling content: descriptions, images, videos, and various infographics.
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Preparing internal tools for advertising on marketplaces and generating paid traffic from other systems.
Offline
Bringing online shoppers to physical stores and showrooms
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Creating ads based on geolocation and local targeting to support both new and existing stores.
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Implementing search engine optimization and promoting outlets through Google Business, 2GIS, and other services.
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Preparing ROPO (Research Online, Purchase Offline) analytics and calculating summary indicators for digital channels.
SEO
Boosting sales growth through organic search engine optimization
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Implementing a comprehensive SEO strategy that addresses all nuances, positioning your site competitively against major players in search engine rankings.
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Enhancing large online stores by employing various tools such as templates, SEO elements, and strategic link-building.
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Offering turnkey SEO solutions or collaborating with marketing teams for seamless integration. Learn more about this approach on our “SEO for Online Stores” page (link).
Brand
Making the company recognizable and increasing customer loyalty
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Creating and executing display campaigns, video, and audio ads essential for brand maintenance or promotional purposes.
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Developing an effective Social Media Marketing (SMM) strategy to actively engage with our audience.
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Assisting in boosting the store’s rating across marketplaces, maps, and other services, while enhancing the company’s image in search engine results through Search Engine Reputation Management (SERM).
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Crafting creatives for the communication strategy based on the brand concept.
Website
Enhancing website speed and optimizing conversion rates
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Conducting thorough assessments of site practicality and user convenience to aid in boosting conversion rates.
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Filling the site with compelling and sales-driven content, including images, videos, and descriptions.
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Collaborating closely with our development team to develop and implement SEO/UX recommendations, along with providing ongoing technical support.
Mobile app
Enhancing engagement for your online store’s mobile application
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Utilizing promotion and social networks to engage active users.
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Implementing social ads and retargeted ads targeting existing customers.
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Assisting in optimizing your app’s visibility in the Apple Store and Google Play (ASO).
Analytics and reporting
Enhancing advertising effectiveness through data analysis
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Automating report generation using Google Looker or Microsoft PowerBI for marketing activities.
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Setting and refining goals in Google Analytics while integrating with advertising platforms.
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Developing solutions for ROPO analytics and in-store sales tracking.
Market research
Continuous and ad-hoc analytics for long-term strategy formulation
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Incorporating current trends and creating guidelines for product range expansion and regional distribution.
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Conducting audience preference analysis and crafting user journey maps (CJM).
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Formulating hypotheses and conducting A/B testing for new features.
Processes
We take into account all data in the course of work, starting from the first demonstrations and ending with repeated sales
Initial stage involves creating a plan with goal timelines, methods, and assumptions. Project manager sets up necessary documentation and workspace, offering participation in workflow or integration with existing services for convenience.
Next, you can access advertising cabinets and analytical programs. All necessary data is loaded automatically. All analytics will be available to you every day.
You will get a personal manager who will be ready to advise on any issue by phone, email or chat. This is a person with experience in Digital marketing, who knows all the details of working with your project.
Blog 
Our clients
Publications
View All- Website Visibility Increased by 20 Times: Enhancing Brand Awareness through a Case Study of a Leading Trade Marketing Agency
- Effective Analytics on Power BI Platform for an Online Store: How We Managed to Enhance Advertising Campaigns and Reduced CPO Multiple Times
- Increasing SEO Traffic 10x and Sales 5x: Working at the Intersection of Marketing, Product, Design, and Development
- How to Maintain Double Stable Demand in an Unstable Market: A Case Study of a Medical Service Laboratory
- Unmeasurable Metrics in Performance: A Marketing Strategy Example
- How Targeted Advertising Motivates Users to Buy
Blog Reviews
Evgeniy Syzrantsev, co-founder MIG
Everyone in our target audience in Kazakhstan knows about our conference =) Your work on settings played a huge role in this. Thanks again!
Gabriel Miller
We would like to express our gratitude for the collaboration, especially for the comprehensive approach to all issues. DS Team helped us develop a strategy for our social media platforms and proposed various solutions to achieve our goals. Throughout our relationship, the team has been prompt in resolving any issues that have arisen and has been flexible in adapting the advertising strategy to meet our needs.
We would like to thank the DS Team for their cooperation in optimising and promoting our company and would recommend them as a reliable partner!
Maxim Faldin
We would like to thank you for the cooperation so far especially given
the fact that you were there during the first steps of the company and
helped with a lot of things even outside the SEO remit.
DS team helped us to develop the blog strategy and offered
various solutions to the task at hand. During our work they promptly
solved the issues and with understanding adjusted the promotion
strategy to our demands.
We thank the DS Team for the joint work on the
optimization and promotion of Silverbird and we would recommend
our colleagues as a reliable contractor!
Commercial Department
The main task is to get leads from all possible traffic sources, which will be converted into contracts and construction projects, and DS Team successfully copes with this task. Colleagues have written several cases based on our cooperation: on the growth of SEO traffic, on the increase in the effectiveness of paid traffic and the features of interaction and promotion in our field.
From the very beginning of our interaction, the company’s team has demonstrated a high level of professionalism, efficiency in solving emerging issues and, most importantly for us, a responsible approach to fulfilling assigned tasks.
Alexander Kirov
Therefore, we turned to the DS Team for help in optimization, as we have long been familiar with their expertise.
Colleagues have proven that they are a responsible partner who can be relied upon.
Proactive approach, striving to achieve results, transparency in work and prompt communication – everything is fine.
Good luck to your colleagues and we recommend you for cooperation.
Marketing Department
We would like to highlight their speed, flexibility and willingness to respond quickly to our requests. Within a few months, the goals of our marketing campaign were achieved, and the right channels were found. The DS Team took full responsibility for managing the advertising campaigns, preparing the creatives, optimising the launched campaigns, providing regular reports on the work done and were always in touch.
We are ready to recommend DS as a trusted partner.
Marketing Department
Our task was to find an agency that would be able to show results in the first months of work. This is exactly what was realized with DS Team.
Working with them is all about having a clear, well-organized plan that meets our KPI goals.
Note that a responsible, professional approach is always maintained. Quick response to any requests for urgency, complexity, non-triviality.
That’s why we’re always ready to recommend DS Team as a progressive guys in the field of marketing who are dive deep into the business and show really strong results.
Artyom Degtyarev
Roman Lebed
Our task was to conduct a high-quality audit of the site, which our colleagues from DS coped with perfectly. They have prepared a large number of recommendations for optimizing the site based on careful analysis and comparison with competitors.
We thank the DS Team agency for its high-quality work and proactivity. We hope for further cooperation and are ready to involve the DS Team as a reliable partner in our projects in the future.
