Product SEO
For organizations with their own product team and internal development department
Methodology
We develop a comprehensive SEO plan that includes future traffic assessment and key financial metrics
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We will analyze your product plan, evaluate the market potential in the context of search queries, and perform a comparative analysis with competitors
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We will plan the necessary resources and coordinate the SEO strategy with your product goals
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We will conduct a financial assessment of all SEO initiatives and make a traffic forecast for the next two years
Tasks
Priority
Complexity
SEO elements and small texts
1
medium
Expanding the directory structure
2
long
Broken links
3
quick
Evaluating tasks in terms of difficulty
Results
We will demonstrate the effectiveness of SEO in financial terms and other business indicators
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Our main KPIs correspond to the key indicators of the reporting system
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Analyzing SEO revenue by taking into account important metrics, including the number of users, average receipt, and ARPU
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Creating a clear SEO model with a growth plan, cost calculation, and implementation priorities
Example of calculating a forecast based on financial indicators
- historical data
- forecast data
Project team
Point of contact: project manager for business needs and direct contact with an analyst for IT professionals
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Strategic planner
creates a general strategy and detailed plan, defines key performance indicators (KPIs)
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Copywriters
create attractive and SEO-efficient LSI texts
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Link tactics specialist
develops strategies for effectively building external links
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Leading SEO optimizer
responsible for the quality of the work performed; monitors the achievement of KPIs
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Assistants to Leading SEO Optimizer
perform tasks in accordance with the established strategy
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The content manager
responsible for publishing the final content on the website
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Web Data Analyst
configures web analysis tools
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UX/UI Specialist
interface on the website
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Designer
develops a landing page
Get to know our team
Service Level
Integrating into your business as an internal SEO department
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Quick response to IT team requests, within 20-30 minutes
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Initial SEO testing within 1-2 hours
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Monitoring tool instantly detects issues resulting from website modifications
IT Expertise
Effective communication with product managers and IT professionals
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We identify the unique needs of the Front-End and Back-End users, modifying offers according to the website structure
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Provide a variety of solution options in the terms of reference, illustrated with examples and links for detailed study
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Engage in dialogue with developers about implementing modern technologies, including SSR, Angular, and Prerender
Section
Task
Profit
Distributors
Adding a link section to the distributor's “Buy%brand%near me” page 10%
10%
Commercial section
Development of the commercial section
20%
Reviews
Optimization of the reviews section
30%
Compilations
Creating and optimizing compilations
15%
Table template for coordinating tasks with the development team
Advertising and SEO
Integrating SEO into marketing and PR initiatives
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Strengthening your advertising and PR activities by providing an SEO perspective
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Training your content creators and writers to produce search engine-optimized texts
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Developing strategies for content aimed at both your internal media resources and external media platforms
Improved positioning after implementing text strategies
Increased website’s online visibility with embedded texts
Cases
View AllOur clients
Publications
View All- Website Visibility Increased by 20 Times: Enhancing Brand Awareness through a Case Study of a Leading Trade Marketing Agency
- Effective Analytics on Power BI Platform for an Online Store: How We Managed to Enhance Advertising Campaigns and Reduced CPO Multiple Times
- Increasing SEO Traffic 10x and Sales 5x: Working at the Intersection of Marketing, Product, Design, and Development
- How to Maintain Double Stable Demand in an Unstable Market: A Case Study of a Medical Service Laboratory
- Unmeasurable Metrics in Performance: A Marketing Strategy Example
- How Targeted Advertising Motivates Users to Buy